SyFy Channel - Rebrand Pitch

July '08

Sci-Fi Channel tasked Eyeball NYC to transform and elevate their brand identity to a whole new realm based on the guiding principle of imagination. And to show they meant it, they even changed their name to Syfy.

My approach to the creative brief was based on a simple tagline I was interested to explore visually - "Imagination Unfolded". Using network ID's at the testing ground for this idea, I tested out how a flat piece of paper could fold up and continually reveal new imagery as a metaphor for how our imaginations work - they take something from our normal every day experience and then transform it into something uniquely personal and oftentimes other worldly.

Although my involvement on the pitch was relatively quick, it was a great challenge to create visuals that centered around all the possibilities that come with the idea of imagination.

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