Nike Football - Elite Pack

April '10

Since I love the beautiful game and respect Nike's commitment to the sport, I dived in and fleshed out these styleframes over the course of a fast and furious weekend to help Psyop win a pitch for a Nike Football Elite Pack video.

In the buildup to FIFA World Cup 2010 in South Africa, Nike Football wanted to focus on the lightweight benefits of the elite series boots mixed together with the existing statues campaign. The lightweight metaphor of birds with trailing lines was a key visual to hone in on. Overall, this was a great chance to create visuals for my all time favorite sport.

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