Jul & Aug '08
The concept from Goodby was catchy and spot-on with deadpan singing about all the amazing features that Comcast offers to family and friends. I focused on a portion of the sing-a-long where Mom sings about happy satellites broadcasting 10,000 shows on demand. She continues to sing "favorite dramas always waiting, can't recall the days of taping..".
I built a physical satellite one night of the pitch so I could photograph it at just the right angle. Although the campaign was awarded to the more than capable directing duo Smith and Foulkes, I had fun creating paper satellites, a custom alphabet and seeing a videotape monster come to life from an early idea for my styleframes.