Dec '10 - May '11
Since I was already quite familiar with the Nike + running experience, I jumped at the chance to help push the brand further. Much of the early focus centered around desktop and mobile landing pages which give the user a snapshot of their NikeFuel activity. It was a great design and branding challenge to help an already super savvy company on these fronts take it all to the next level.
NOTE: The concepts and designs shown above are my own executions although a wider range of visual options were presented to agency/client from the small team of designers listed in the credits.