Direction + Design
Photography
Microsoft - Touchscreen
December '07
The client was interested to make a "brand out of their brand" and embrace the visual of "windows" in the most interactive and engaging environment possible. The idea of hundreds or even thousands of small floating windows on a giant curved screen that gravitate towards an approaching visitor was an exciting concept to pursue conceptually and visually. Through intuitive hand and arm gestures, a single visitor or several visitors could become fully immersed in "window portals" that transport the viewer to the world of that particular topic.
In the not too distant future, we will come to expect more and more of these rich interactive experiences that are both fluid, engaging and fully immersive.
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