Direction + Design
Photography
HP - Paulo Coelho
2007
The shots I focused on were the infinity sign made out of pictures (working with code artist Josh Nimoy), tarot cards soccer moment and fiery transition to Paulo's name which went through a lot of versions to arrive at the final animation.
Overall, this was a great and successful campaign to work on for all the variety of styles embodied by each featured person. HP went on to commission quite a few more celebrities and other production companies based on the same core idea, while inspiring a host of YouTube videos in the process.